How does an SEO agency perform competitor keyword research?

An SEO agency begins competitor keyword research by first identifying both direct business rivals and search competitors using specialized tools like Semrush or Ahrefs. They then leverage these platforms to analyze competitor websites, extracting a comprehensive list of keywords for which these competitors currently rank. The agency meticulously examines these keywords to understand their search volume, ranking difficulty, and traffic potential, identifying high-performing terms that drive competitor visibility. Crucially, they also look for keyword gaps and content opportunities where the client can outperform or enter new SERPs. This data is then refined and integrated into the client's own SEO strategy, aiming to capture competitor market share and uncover untapped keyword potential. More details: https://redirect.camfrog.com/redirect/?url=https://infok.com.ua/