How does an SEO agency perform local keyword research?

An SEO agency performs local keyword research by first understanding the client's services and specific target geographical area. They initiate the process by brainstorming foundational seed keywords and then utilize specialized tools like Semrush, Ahrefs, or BrightLocal to identify relevant search terms, considering

. A crucial step involves analyzing local competitors' ranking keywords to uncover opportunities and gleaning insights from the client's Google My Business profile. Furthermore, they meticulously incorporate location-specific modifiers, such as "[city] + [service]" or "near me" phrases, to capture hyper-local search queries. The agency also focuses on discovering long-tail keywords with high purchase intent, ensuring a comprehensive strategy that attracts ready-to-convert local customers. More details: https://www.prizeo.com/auth/subdivision?correct=false&originUrl=https://infok.com.ua