URL structure optimization is crucial for Google rankings primarily because it enhances both user experience and search engine crawlability. A clear, descriptive URL helps users quickly grasp the page's content before clicking, boosting trust and engagement. For search engines, a logical hierarchy in URLs allows bots to efficiently understand the site's architecture and index content more effectively. Incorporating relevant keywords in URLs can provide a subtle but significant ranking signal, indicating the page's topic directly to Google. Furthermore, well-optimized URLs are more likely to be used as descriptive anchor text when shared or linked, indirectly improving SEO. This combined clarity for both audiences contributes significantly to higher visibility and better organic search performance. More details: https://www.s-ling.com/cgi-bin/cm112/cm.cgi?mode=CLICK&ID=27&jump=https://infok.com.ua